Privacy Policy

Last Updated: October 2023

At Purple-Brand Store, accessible via basicfashionshop.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website and make purchases from our contemporary fashion collections.

Information We Collect

To provide you with our premium shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely through our payment partners), though we never store complete card information on our servers.
• Account Information: Username, password, and preferences for registered customers.
• Technical Information: IP address, browser type, device information, and browsing behavior on our site.
• Communication Data: Records of your interactions with our customer service team.

How We Use Your Information

We use your personal information to:

• Process your orders for our contemporary fashion pieces, from our signature P001 Skinny jeans to our comfortable Baggy fits
• Provide personalized shopping experiences and product recommendations
• Communicate with you about orders, products, services, and promotional offers
• Improve our website functionality and customer service
• Prevent fraud and enhance the security of our transactions
• Comply with legal obligations and enforce our terms of service

Data Sharing and Disclosure

We value your privacy and do not sell your personal information to third parties. We may share your data with:

• Payment Processors: Secure partners like Visa, MasterCard, JCB, and PayPal to complete your transactions
• Shipping Providers: To deliver your orders worldwide (excluding select remote areas and parts of Asia)
• Service Providers: Companies that help us operate our website and business, under strict confidentiality agreements
• Legal Compliance: When required by law or to protect our rights, customers, or business

Data Storage and Security

Your security is our priority, reflecting the same attention to detail we put into our meticulously crafted fits. We implement:

• Industry-standard encryption technology to protect your sensitive information
• Secure servers with limited access to your personal data
• Regular security assessments and updates to our systems
• Data retention periods that comply with legal requirements and business needs

As a global fashion destination, we may transfer and store your data in locations outside your country of residence, always ensuring adequate protection measures are in place.

Your Rights and Choices

You have the right to:

• Access, update, or delete your personal information in your account settings
• Opt-out of marketing communications at any time
• Request information about how your data is being processed
• Withdraw consent for data processing where applicable
• Lodge complaints with relevant data protection authorities

To exercise these rights, please contact us using the information below.

Cookies and Tracking Technologies

Like most contemporary e-commerce platforms, we use cookies and similar technologies to:

• Remember your preferences and shopping cart items
• Understand how you interact with our collections (from Denim to Outerwear)
• Provide personalized content and advertisements
• Analyze site traffic and improve our user experience

You can control cookie settings through your browser, though this may affect your shopping experience.

International Data Transfers

As we serve customers globally (excluding select regions), your data may be transferred to and processed in countries outside your own. We ensure such transfers comply with applicable data protection laws and provide adequate protection for your information.

Children’s Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children without parental consent.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or via email.

Contact Us

At Purple-Brand Store, we believe that contemporary fashion should be accessible wherever you are—including in how we protect your privacy and personal information.